Typography

GT Planar is our main font. It must be used across all marketing touchpoints, including the website, presentations, and printed materials.

The following visual demonstrates the recommended typographic hierarchy. It includes guidance on font sizing, weight, line height, and letter spacing for headlines, subheadlines, and body text. Reduced letter spacing is applied to headlines and subheadlines, as indicated below.

Where GT Planar is unavailable, download the fallback font from Google Fonts.